A business driven organization manages itself while maximizing customer satisfaction, who received a product or service, a fact that will cause them to return to the same supplier when they need an extra service or product. Meaning, that customer satisfaction is the key for continuity. Customer satisfaction is achieved with great effort throughout the life cycle of the product / service. Studies show that 80% of the life cycle is determined in the early stages. The QFD (quality function deployment) is a tool to help the team project, already at the initiation stage, to identify the customer and learn the implicit and explicit needs, to identify and study the competition, and in recognizing the need and competitors choose the product characteristics, that best meet customer needs.
The company will provide its customers service from the identification and authentication stage, from a customer requirements survey stage to total execution of the QFD process.